PERSONAL IDENTITY FOR JAEJOON
Personal identity design for Jaejoon Jang, a visual artist that creates artworks playing with physics and makes the viewers reconsider perception. When asked to design business card for him, I knew I wanted to create something very minimal, being familiar with his works that is subtle and simple. The keywords he gave me were ‘Relativity’, ‘Tension’, ‘Force’, and ‘Balance’. Expressing through line and circle, I created minimal symbols that highlights some of the important aspects of his works.